Think like a customer or lose the sale
Salespeople are often told not to fall into the trap of thinking like a customer because they will lose focus on what they want to accomplish: Closing the sale. What if the opposite is true?
Strong CI, whole life sales spur voluntary benefits market growth in...
According to LIMRA research, the percentage of employers offering voluntary benefits has increased 11% since 2010 and the market grew 3% last year.
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