5 ways Big Data is making a splash in the insurance industry

There are conflicting opinions on when the term Big Data really came onto the scene, but it is undeniable that its notoriety has skyrocketed...

Policy-monitoring tool provider InforcePRO closes $4M round of funding to enable expansion

AUSTIN, Texas – InforcePRO, a leading in-force life insurance technology platform, announced Sept. 29 that it has closed a $4M venture capital round, bringing...

Survey says: Referrals are top marketing channel for agents, yet 80% lack formal referral...

MOUNTAIN VIEW, Calif. – While referrals are the primary marketing channel – delivering up to 60% of all new business for insurance agents –...

Your best leads are staring you in the face: 6 ideas for mining files

His smartphone alert reminded the advisor that it was time to make the call. He had done a search on five-year levelterm policies that...

New insurance marketing poll seeks insight from Forum members; results will be shared

The insurance industry is undergoing a long overdue change. A growing middle class is surfacing as a huge under-insured market, retirees are clamoring for...

6 ways to uncover good life insurance sales leads

“I’m not ready to slow down,” one life insurance producer said recently. “It’s just that I don’t have enough leads.” He is not alone...

Successful referral strategies: Earn them with service

We all know one of the most difficult challenges associated with selling life insurance is keeping your pipeline full of prospects. Leads are great,...

This is really how you get more referrals for your agency

Having been in the business of referrals for several years now I can tell you with certainty – there are no hacks to getting...

What Don Corleone can teach agents about the power of reciprocity

When Don Corleone agrees to grant a favor to the neighborhood funeral director in the first Godfather movie, the Don is creating a future...

Automation, more automation, and even more automation

Automated email campaigns are not always about selling. Well, they are – but not up front, and not in the way many think. Automated campaigns...