We all know one of the most difficult challenges associated with selling life insurance is keeping your pipeline full of prospects. Leads are great, but ... Read more
When Don Corleone agrees to grant a favor to the neighborhood funeral director in the first Godfather movie, the Don is creating a future obligation ... Read more
Automated email campaigns are not always about selling. Well, they are – but not up front, and not in the way many think. Automated campaigns ... Read more
Keeping your current clients happy is essential to running your agency. After all, it’s about 50% easier to sell to existing clients than to new ... Read more
Tactics constantly come and go in sales without making a significant impact on outcomes. On the other hand, solid strategies can make a significant difference ... Read more
There are three ways to make money in the insurance industry: A) Get new clients. B) Get more revenue per client. C) Keep clients longer. ... Read more
The millennial generation, generally defined as those currently in the 18-30 age-range, are a tech-savvy and suspicious bunch. They grew up with computers and the ... Read more
6. Lead Exchange Groups Get in front of more prospects by forming partnerships and lead exchange groups. For example, you can share your clients and ... Read more
It would be nice if there were a tried-and-true methodology for generating leads in the fastest, easiest, and cheapest way possible. Producers have had varied ... Read more