Busting the myth that Millennials don’t need life insurance

The Millennial generation, typically defined as persons born between 1981 and 2000, is the largest living generation in American society. They represent over $200...

4 ways for agents to better engage with clients

Extensive online study from True Blue Life Insurance suggests strategies to improve consumer interest, trust, and loyalty.

Middle-market consumers value trust over price when buying life insurance online

Back in the 1700s English theologian Isaac Watts said "Learning to trust is one of life's most difficult tasks." Watts did not take part in...

Primerica Q2 earnings surpass estimates on 11% term life growth

Life Insurance policies issued in the quarter declined 6%, but record sales boost term life revenues to a 9% increase

Haven Life acquires online insurance broker Quilt

MassMutual-owned Haven Life Insurance Agency, LLC and Quilt, Inc. will work together to bring “innovative annuity products” to the marketplace. As a result of the deal, Quilt will no longer sell or manage renters or term life insurance.

Past year’s U.S. life insurance sales growth highest since 1983

Propelled by 26% fourth quarter premium growth, total life insurance new annualized premium grew 20% in 2021 according to just-released LIMRA data.

8 in 10 of consumers still overestimate cost of term life; Millennials by 213%

ARLINGTON, Va., and WINDSOR, Conn. — Cost is the reason most Americans give for not owning life insurance, according to the 2015 Insurance Barometer...

Simplified underwriting gaining momentum among consumers

Almost half of Americans say they are more likely to buy life insurance using simplified underwriting, drawn to the speed and ease that it offers.

Pacific Life takeover of former Genworth Lynchburg life operation helps stabilize the term market

Brokers Alliance has partnered with Pacific Life to help producers reach the broad market with the highly efficient and profitable platform.

Automation innovator earns LIDMA’s top annual honor

Paperless Solutions Group’s Tommy Lane wins Vision Award; Jornaya and INX Tech presented with Innovation Awards during direct marketing organization’s annual meeting.