Seniors help life application activity slip back into positive territory

Latest MIB Life Index shows Under 45 applications improve but stay negative while over 60 apps jump 18%.

8 ways to create urgency in prospects

How does a life insurance agent create that sense of urgency to buy when meeting with prospects? That was the essence of a question posed...

Harnessing the power of digital marketing: Using non-traditional tools to sell a traditional product

If you’ve followed my earlier articles on this site, you may find this one a bit different. Typically, I present the perspectives of two...

Life premiums fall 2% in 3Q as whole life sales drop for first time...

After 13 quarters of consecutive growth, whole life insurance new annualized premium fell 4% in the third quarter of 2017, driving total new annualized premium down 2% for the quarter according to LIMRA data released Dec. 4.

Boomers most likely to use an online source for life insurance info; Millennials more...

Younger generations often start out having more questions and feel working with a financial professional is the best way for them to learn and understand. The trend shows as buyers age, they feel more comfortable using other purchasing methods.

12 tips for generational outreach – and a new tool to identify life insurance...

AIG shares 12 tips to help financial professionals effectively reach out to prospective clients, and executive Kirsten Lees explains how the company created a new tool intended to quickly pinpoint life insurance solutions based on a few simple questions.

Penn Mutual sponsoring Facebook-based contest for Life Insurance Awareness Month

“Imagine the Possibilities” is the name of a Facebook contest just announced by The Penn Mutual Life Insurance Company as part ofLife Insurance Awareness...

4 ways for agents to better engage with clients

Extensive online study from True Blue Life Insurance suggests strategies to improve consumer interest, trust, and loyalty.

Busting the myth that Millennials don’t need life insurance

The Millennial generation, typically defined as persons born between 1981 and 2000, is the largest living generation in American society. They represent over $200...

Primerica touts growth in advance of its biennial convention in Atlanta

An estimated 40,000 attendees are expected to converge on the Georgia Dome and Georgia World Congress Center in Atlanta next week when Primerica hosts...