Helping prospects ‘buy’ life insurance: A primer for newbies

There are many ways to help prospects buy life insurance. However there are really only two things that matter in order to have a...

Penn Mutual sponsoring Facebook-based contest for Life Insurance Awareness Month

“Imagine the Possibilities” is the name of a Facebook contest just announced by The Penn Mutual Life Insurance Company as part ofLife Insurance Awareness...

10 steps to “bowling a strike” with online life sales

I started selling life insurance on the Internet in January of 2001. Direct marketing life insurance was a fairly new concept at that time,...

Middle-market consumers value trust over price when buying life insurance online

Back in the 1700s English theologian Isaac Watts said "Learning to trust is one of life's most difficult tasks." Watts did not take part in...

2 in 3 mobile device owners do or will use them to access services...

During a presentation at the 2014 LIMRA Marketing Research Conference, Joseph Coughlin, Ph.D., director of MIT's Technology AgeLab said, "Technology has always been disruptive,...

Men pay 38% more than women for term life; smokers pay triple compared to...

A new study commissioned by InsuranceQuotes.com found that men pay an average of 38% more than women for the same term life insurance policy. The...