5 ways fast-growth agents use tech to get the phones to ring: The surprising...

There are three ways to make money in the insurance industry: A) Get new clients. B) Get more revenue per client. C) Keep clients longer.   They all matter....

How to get prospects to find you

Selling and prospecting require two different types of skills: prospecting is all about getting the fish on the line and selling is getting it in the boat. Here are four basic principles that attract prospects and bring prospects closer to you – or in other words, how to get the fish on the line.

11 ways to hook customers

Every agent’s major competition isn’t always another brand, product, service, or even price. Sometimes it’s the producer who knows how to capture someone’s imagination, the agent who can “hook” customers. Here are some tactics to help you win customers.

New insurance marketing poll seeks insight from Forum members; results will be shared

The insurance industry is undergoing a long overdue change. A growing middle class is surfacing as a huge under-insured market, retirees are clamoring for...

Tech startup Get-A-Quote launches as lead source for insurance agents

National insurance support tool offers what it calls “a better vision for connecting insurance professionals with consumers looking for an insurance quote.”

In life insurance sales, knowledge is power: Information that can cut your life lead...

If you sell life insurance, you know that good, affordable leads are key to your success. It turns out that with online life insurance...

Friend or Client? Which comes first?

The first thing you must do when searching out high net worth prospects is to get them talking. But should the relationship start from the social or the business side?

How to Market Your Insurance Services to the Millenial Generation

The millennial generation, generally defined as those currently in the 18-30 age-range, are a tech-savvy and suspicious bunch. They grew up with computers and...

What Don Corleone can teach agents about the power of reciprocity

When Don Corleone agrees to grant a favor to the neighborhood funeral director in the first Godfather movie, the Don is creating a future...

New ‘LinkedIn ProFinder’ – a great opportunity to generate leads?

As you may or may not be aware, LinkedIn quietly launched a new service called ProFinder recently that matches LinkedIn members in need of...