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11 ways to hook customers

John Graham

Every agent’s major competition isn’t always another brand, product, service, or even price. Sometimes it’s the producer who knows how to capture someone’s imagination, the agent who can “hook” customers. Here are some tactics to help you win customers.

Final Expense leads in 2017: What’s working now

David Duford

Generating a consistent, high-quality source of qualified leads is paramount to success in selling final expense. Insurance Forums member David Duford (screen name: Rearden) details what he considers to be the best types of final expense leads, how they work, and their overall quality.