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This article talks about how insurers need to rethink and restructure the experience they deliver to their customers, and was written based on a survey done by Accenture. The survey noted that 2/3 of respondents were re-evaluating providers, and under 1/3 was satisfied with their providers. An interesting read for brokers / agents who want to put themselves in the shoes of what a customer is looking for in a provider.
4 Steps Toward Becoming a Digital Insurer
4 Steps Toward Becoming a Digital Insurer
