About 8 years ago my best commercial insurance client asked if I can do a 401K for his growing company. At that time it was 8 employees and they have grown to 26 employees. I said that I gave up my Series 7 license in 2000 and stopped being an RIA in 2002. All that I can do for you is an insurance company 401K that has variable annuities in it. You will have over 50 investment choices, the admin side is inexpensive but there will be a higher cost on the balance side. The insurance cost was @ the usual cost from insurance companies with the same arrangement. Since then I've seen much higher costs then the one I presented. The owners looked at the prospectus, costs, etc.. and said go ahead. Last week someone came by and said he is an advisor and that I was stealing from them. They knew back then that it was all I could do but they wanted to do business with me. The company is past the surrender charge period so they can move without that penalty. So the advisor is with a big, big firm. I looked and they are 98% insurance people (CLU, CFP, ChFc, etc.). I found two securities people on their website and one RIA. Their BD is an insurance company BD. The insurance network they are with has a VA that has a lower cost. But from what I've found the way the firm works is as an RIA. I would not find part 1 or part 2 of their ADV. From searches on the internet it appears that their RIA fee is 1%. The 1% and the insurance VA cost would place them higher then my current plan. They are printed up in a magazine and it is a very impressive article. Ah but look further, at the bottom, small print and you see that they paid to be put in the article. It reads like this - "and thereafter paid the standard fees to "magazine name to be featured in this section." They walk about in expensive suits and 25 years ago I went casual. They have a fancy, expensive office and I am more casual. They pay for fancy articles about them. making them look very important --- I don't do that. Call me old school but if you go around with articles about your company that make it sound like the magazine came to you but in reality you paid them --- that isn't top shelf ethics. So if my guess is correct, we will be very close in cost but I am afraid that the fancy trapping will sway my client toward them. In the past I have run into agents on forums that feel marketing and making the sale is the most important part of work. I may get some flaming from them but that was long ago and maybe they have moved on.