Ad Effectiveness - Measuring On & Offline Conversions

[jgschleier4]

I am new to the forum and was hoping to get some help with measuring ad effectiveness. I have several friends that are agents and am tying to help them measure how well each of their ad funnels are doing; be it on or offline ads.

Anyone know of an easy way to do this?

I work for Allstate in agency support but am looking to branch out a little.

Problems/pains as well as successes are most welcome!

Thanks for the help!!!