pandcbroker
Expert
- 21
Hello folks,
Wanted to ask a few questions about your experience with advertising in a coastal area for personal lines property and casualty.
I am considering a marketing campaign that will consist of:
1. Television/Radio. I have pictured this like one of those personal injury attorneys. For those of you that sell P&C in a coastal area, you understand. People are angry. They experience non stop rate increases and even non renewal letters. People will absolutely switch if the policy/price is good. "Have your rates increased? Have you been dropped or threated to be dropped by your carrier? Would you prefer to have all your insurance, regardless of type, with one person and one number to call? Call me today" blah blah blah. Something like that. I have other ideas for a commercial, but for some reason, that one sticks. What I cannot decide on is radio or television?
2. Leads. I have a budget set for two seperate lead companies. Hometown Quotes and Insureme. Hometown quotes are new, and I am willing to try them. Insureme has been the best that I have found, and I have tried most.
3. I own one of those free standing ice vending machines where you walk up, put money in and a bag of ice drops down for you. I intend to put my insurance information on the bags, limited though. Such as homeowners/auto/commercial. Maybe health. We usually buy 10-20,000 bags at a time, and the cost is about an extra $300 as I have to have the bags anyway.
4. Anyone have experience marketing locally with Facebook/Google? If so, I would be interested in hearing your experiences.
5. Website. I intend to pay whatever is necessary to have the best website that is available. I have been searching for different large agencies in the area and wow a good website can sell policies for you 24/7.
Any other suggestions for marketing are appreciated. I will be sharing an office with two financial professionals that have been in the business for about 28 years, with a large established book. For retention purposes, and our companies are seperate, they will refer to me as I will to them. The more we can keep under one roof, the higher retention ratios we should all have. There is also talk of adding a CPA or attorney to the office, making it truly a one stop shop.
Thoughts?
Wanted to ask a few questions about your experience with advertising in a coastal area for personal lines property and casualty.
I am considering a marketing campaign that will consist of:
1. Television/Radio. I have pictured this like one of those personal injury attorneys. For those of you that sell P&C in a coastal area, you understand. People are angry. They experience non stop rate increases and even non renewal letters. People will absolutely switch if the policy/price is good. "Have your rates increased? Have you been dropped or threated to be dropped by your carrier? Would you prefer to have all your insurance, regardless of type, with one person and one number to call? Call me today" blah blah blah. Something like that. I have other ideas for a commercial, but for some reason, that one sticks. What I cannot decide on is radio or television?
2. Leads. I have a budget set for two seperate lead companies. Hometown Quotes and Insureme. Hometown quotes are new, and I am willing to try them. Insureme has been the best that I have found, and I have tried most.
3. I own one of those free standing ice vending machines where you walk up, put money in and a bag of ice drops down for you. I intend to put my insurance information on the bags, limited though. Such as homeowners/auto/commercial. Maybe health. We usually buy 10-20,000 bags at a time, and the cost is about an extra $300 as I have to have the bags anyway.
4. Anyone have experience marketing locally with Facebook/Google? If so, I would be interested in hearing your experiences.
5. Website. I intend to pay whatever is necessary to have the best website that is available. I have been searching for different large agencies in the area and wow a good website can sell policies for you 24/7.
Any other suggestions for marketing are appreciated. I will be sharing an office with two financial professionals that have been in the business for about 28 years, with a large established book. For retention purposes, and our companies are seperate, they will refer to me as I will to them. The more we can keep under one roof, the higher retention ratios we should all have. There is also talk of adding a CPA or attorney to the office, making it truly a one stop shop.
Thoughts?