Advertising

Oct 6, 2015

  1. Bwell86
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    Bwell86 Expert

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    What kind of advertising do you do?

    When I first started, I advertised in a local business journal and a local senior magazine. I never had a call in from it, but people I already knew would say they saw my ad. They would often claim to see it in much larger publications than I ever used.

    "You must be doing great, I see your ad in _____ all the time!" This would give me warm fuzzies so I kept advertising.

    I have never been able to quantify how effective an ad has been. I don't like the idea of throwing money at something that's not yielding results, but I don't want to stop a good thing either.

    The only ad that has consistently had a great return was a free Google listing.
     
    Bwell86, Oct 6, 2015
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  2. Stephen
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    Stephen Guru

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    I use letters, the phone, email, and seminars.
     
    Stephen, Oct 6, 2015
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  3. indienoise
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    indienoise Guru

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    So far, I've had negative ROI on any "passive" advertising I've done, i.e. periodical ads, signs, etc. I still do them anyway hoping for name recognition to help push undecided prospects over the hump. I work hard to promote my referral program, it's not enough to keep me busy, but I do have a handful of clients who consistently refer new business to me. It's the best marketing money I've spent. I would focus my efforts on developing relationships with COI's and if you're spending marketing dollars may as well do it buying quality leads or warm transfers.
     
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