Anyone Do a Lot of Direct Mail and Want a Better Response Rate?

[Josh]

Epsilon stores data from major manufacturer warranty cards, polls/surveys, magazine subscriptions, prior active buyers on DR offers, and the typical income, home, family size, cars, credit, etc...etc...

Not sure if they track social. That would be very cool. Especially if someone could take your list and cross reference the Facebook likes.

Do you know if they can do that? If so thats a gold mine right there.

That's where, in my opinion, it starts to get sexy. If Bob smith at 123 main st has ages/income/etc of whatever, but also self-identifies as a republican on Facebook that listens to AC/DC and likes Ford Motor Company, you know more than the average bear about this guy.

The concept of doing this is obviously not anything new, in application with the data sets and with the algorithm being used, that's the new part.

 

[wingateexpress]

This entire philosophy sounds okay, but I would never give my lead information to a third party vendor unless they agreed to a confidentiality agreement. I've seen companies like this aggregate other agents leads and resell them as B leads.