Anyone Using Creative Marketing's Leads Now Program?

That's what I thought. I do zero marketing right now for annuities, really liked the idea of having the calls being inbound.
 
Strange you should mention them. I just had a mailing go out for RMD. It is my first foray into annuities.

Let me know how that goes. They're touting a response rate right around 2%, which seems pretty good considering you're going to speak to 80-90% of them.
 
I had about 6 calls from a 1,000 piece RMD mailing and got two appts. We'll see. Not even one percent.

People must be sick of seeing the mailers. Some said they had brokers and weren't interested. I didn't know the objection at the time. Now, I can explain that their brokers are into risk. I am into protection of principal.

Creative Marketing isn't so creative after all. Same old boring mailer.

I'll have to write my own.
 
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