Bank Owned Agency - Close Ratio Question

Nov 8, 2018 at 5:55 PM

  1. KSBankAgent
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    KSBankAgent New Member

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    Kansas
    Hello all,

    I'm the new principal of a bank owned independent agency, and I'm looking for a consensus on the best way to set realistic sales goals for our existing producers.

    Background: We're a personal lines only agency, and 90% of our leads come from our lending department. Depending on the time of year, leads can total anywhere from 20-60 per producer per month. The previous principal (for whatever reason) never tracked close ratios, so there's no system in place for holding producers accountable for their leads.

    What is a realistic close ratio expectation for these very qualified leads?

    Thanks!
     
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