Banner ideas for flea market prospecting.

[SanAntonioJoe]

Hey guys

What would be the best idea for a banner for a table at the local flea market ?

 

[STIBROKER]

free crack...........

 

[Thedude]

"broke agent that can't afford leads, please donate"

 

[InfinityLeads]

Be provocative, do something attention-grabbing. Take a risk.

 

[WinoBlues]

No one can see the table banner if there is any kind of crowd.

Put this standing on the table with a mirror where the picture is. And a 'THIS IS NOT A BURIAL PLAN?' sign on top

Here is your raffle prize except with carwash supplies and a cheap hose.

 

[62Dodd]

Attention Cat Lovers and Trailer Dwellers!

 

[DHK]

The only thing I can think of, is to treat it like a booth, but you may be attracting a "lower" level clientele than most booths are geared for.

See the article by Paul Mallet more than 1/2 way down the article:
When Do You Know If Your Marketing Is Working?

1. This is a big one: Offer games, not giveaways. You have to get a little creative here, but you can do it. This is a game-changer. (Pardon the pun - I couldn’t resist.) Come up with a game that is quick to play and creates instant winners. Don’t just settle for a boring drawing like most exhibitors. Giving people a chance to win instantly is key. Better yet, guarantee they will win something! Your game should require them to provide their contact info for a chance at a few really nice prizes, but a better chance at one of several more modest (and inexpensive) prizes.
2. Your prizes are your opportunity to send your agency name and contact info home with your prospects. Items to consider include: personalized books and booklets, key chains, pens, (a branded plastic pizza cutter was one of our most popular prizes!), travel mugs, $1-$10 gift cards to McDonalds, Subway, coffee shop, etc. Our lowest value prize was a candy bar, and the winners loved it! For prizes that don’t have your brand on them, find a way to include your business card.
3. Ideally, your game will draw a crowd and make a lot of noise. Not annoyingly loud, but loud enough to draw attention and generate curiosity. One of our referral partners uses a giant carnival wheel she spins for prizes. (She bought it used and it’s awesome!) It makes a distinctive clicking sound that draws people like moths to a light bulb. It’s crazy.
4. Decorate your space with a theme people will remember, and preferably one that aligns well to your game. Our theme was “Everyone’s a winner with Postema Insurance & Investments.” The booth was decorated with Vegas-style images, props and colors. Again, it caught attention, it was fun, and we received several nice comments from attendees.

There are many more ideas in that link to make your table/booth a success.

 

[jdeasy]

The only thing I can think of, is to treat it like a booth, but you may be attracting a "lower" level clientele than most booths are geared for.

See the article by Paul Mallet more than 1/2 way down the article:
When Do You Know If Your Marketing Is Working?

1. This is a big one: Offer games, not giveaways. You have to get a little creative here, but you can do it. This is a game-changer. (Pardon the pun - I couldn’t resist.) Come up with a game that is quick to play and creates instant winners. Don’t just settle for a boring drawing like most exhibitors. Giving people a chance to win instantly is key. Better yet, guarantee they will win something! Your game should require them to provide their contact info for a chance at a few really nice prizes, but a better chance at one of several more modest (and inexpensive) prizes.
2. Your prizes are your opportunity to send your agency name and contact info home with your prospects. Items to consider include: personalized books and booklets, key chains, pens, (a branded plastic pizza cutter was one of our most popular prizes!), travel mugs, $1-$10 gift cards to McDonalds, Subway, coffee shop, etc. Our lowest value prize was a candy bar, and the winners loved it! For prizes that don’t have your brand on them, find a way to include your business card.
3. Ideally, your game will draw a crowd and make a lot of noise. Not annoyingly loud, but loud enough to draw attention and generate curiosity. One of our referral partners uses a giant carnival wheel she spins for prizes. (She bought it used and it’s awesome!) It makes a distinctive clicking sound that draws people like moths to a light bulb. It’s crazy.
4. Decorate your space with a theme people will remember, and preferably one that aligns well to your game. Our theme was “Everyone’s a winner with Postema Insurance & Investments.” The booth was decorated with Vegas-style images, props and colors. Again, it caught attention, it was fun, and we received several nice comments from attendees.

There are many more ideas in that link to make your table/booth a success.

Is that works for you?

 

[SanAntonioJoe]

"broke agent that can't afford leads, please donate"

Thanks Richard.

 

[Rearden]

I had an agent that rented a picnic table at at flea market on Saturdays and Sundays a few summers back for $17 a weekend.

Her sign said "Virginia Life Insurance: Affordable Burial Insurance," or something thereabouts.

She averaged a sale or two a weekend like that.

ADDED**: Lead volume slowed with time and near the end of the flea market season. Lots of regulars at these things. It's a wise move to do different flea markets for maximal lead generation.

Most were your "above-average" final expense prospects, as they were healthy enough to leave the house for something other than a doctor's appointment, and had a little discretionary income to buy stuff they didn't absolutely need.

I recommended doing a "free drawing" campaign instead. Maybe give away a couple seasons of "Walker, Texas Ranger," or some classic TV show series...

While she never did that, I'm convinced she'd have developed more leads, and potentially sold more apps.

Remember - everything works some of the time. You just have to do it and do it consistently.