Charlotte BBB Warning About a FE Mailer

Brian Anderson

Executive Editor
100+ Post Club
656
From today’s Charlotte Observer:
Charlotte’s Better Business Bureau is advising local residents to ignore mailers from an entity called the National Processing Center offering information on insurance to cover funeral expenses.
The Washington, D.C.-based National Processing Center, which is not to be confused with the U.S. Census Bureau’s statistics-gathering hub of the same name, has an F-rating from its local BBB. National Processing Center is a trade name used by Texas-based America’s Recommended Mailers, which calls itself a direct mail advertiser.
The paid-postage mailers, addressed to North Carolina residents between the ages of 50 and 85, tell recipients they can apply for a “new state regulated life insurance program to pay for final expenses for just pennies a day, regardless of your medical condition, even if you’ve been turned down before.”


BBB warns consumers about
 
State regulated Insurance program? Sounds like other companies are going to be included in that if that is the case. A lot of mailers use that term.:1eek:
 
This outfit has a long history of sending out mailers that are designed to look like they are from an official government entity. They used to operate under the name of "American Senior Alliance".

Often they are misleading because they talk about "new" government regulations and fail to disclose that it is really a financial product that is being pitched to the consumer. Usually it gives the illusion of some "new" government program (usually it is 20+ year old insurance laws) that the consumer could sign up for and fails to mention that in reality it is an Annuity or Life Insurance policy.

I have always stayed away from this type of mailer, despite hearing that they draw a larger response vs. more transparent mailers.
Basically they violate almost every advertising guideline set by the NAIC and by many insurance carriers.

I know that American Equity (and others) will terminate your agent contract if they find out you are soliciting business with those types of mailers.
 
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