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Calling a 100 year old product "new" is not semantics. It is misleading. Calling decades old insurance law "new" is not semantics. It is misleading.
Again...every business in the world has misleading advertising. You sell IUL's which I think are absolute Dog Crap...I would never recommend that type of product to someone. There are much better ways to 'invest' money, but your 'assumption' on your 'projections' make you feel better about selling them??? Give me a freaking break.
Hell SIWL, is the butt ugliest product imaginable, but it serves a purpose. Better yet, it serves an underserved market. Buy here/pay here lots are notorious rip off rackets...yet they serve a purpose...pawn shops...serve a purpose. Mall jewelry stores...serve a purpose. $50 a bucket Popcorn stores serve a purpose. $300/week preschools serve a purpose. $3,000 a gig wedding dj's serve a purpose.
Who are you to sit on your ivory throne casting judgement?
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Anyone who works with clients on a daily basis knows good and well that the general public is not financially literate. Even "educated" people with college degrees or even master degrees know very little as a whole. If 99% of your prospects know what it is for then that is great to hear. But the very fact that new FE agents are making posts about the consumer not realizing they are visiting to talk about life insurance shows that your experience is not the same as others. And most anyone who does not have a financial stake in sending out that type of lead card would look at them and say they are misleading. FE agents who use them can try to justify it all they want to make themselves feel better. Not one single excuse listed in this thread justifies using misleading marketing practices... the only one that even comes close is PCB's comment about putting them in a better financial position... but again, the end does not justify the means.
I start EVERY presentation with 'why did you send this card in'? 70% say they don't have life insurance, 20% have insurance but are shopping, 5-8% say they want more AND 1-2% say they don't know why they sent it in.
Those numbers tell the story...most seasoned Fe agents will probably report the same numbers. Your post stems from your ignorance of the market of which you are speaking, but that's ok...you've proven time and time again you are fully capable of being ignorant.