doesn't UHC have the largest market share in Georgia with some of the lowest rate increases?
They have 34% of the state, 31% national per CSG
Anthem doesn't have any GA stats yet. BCBSGA stats were close to UHC state wide.
Omaha has 8% of the state, 2% national
They have the highest market share because of name recognition (AARP, not UHC) and they have been here longer under the same name.
Omaha has been here about 4 yrs under the same name.
All the other carriers are too new to establish a brand.
The NEW plan G from UHC is competitive while their other plans are not.
The NEW Anthem G is also competitive.
Omaha is not competitive. Watch for them to kill off OIC in GA and replace with (probably) MOO just in time for AEP
I have never encouraged clients to chase low rates but have had to change more clients the last 2 years than in the previous 6. Been "forced" to use carriers I would never have used before to preserve my client base and write new folks.
More people asking about Silver Sneakers . . . only available on Medigap from Anthem, Humana and UHC.
In the past they had to buy F to get SS. Now that all 3 are offering G and all but Humana competitive, an agent is essentially forced to write Anthem, UHC or both to attract and retain new clients.
UHC doesn't care about agents. They don't need agents. The majority of their business comes via AARP referrals.
Anthem will also write business direct once people figure out they are BCBSGA in a different suit.
Folks going on the BCBSGA site or calling in will hear and see BX but will be issued an Anthem policy.
It would be easy for an agent to see that UHC, BX and Omaha have almost 80% of the Medigap market and give up.
Until they started offering G it was relatively easy to compete. (Omaha has been competitive in the past, not so much now, but they still trade on name recognition. Most boomers associate them with Marlon Perkins Wild Kingdom. Google it if you have no idea about Wild Kingdom).
BX claims to average 4% rate increases.
They can say anything they want. Other carriers say similar things. Some agents have even claimed that UHC has never had a rate increase.
If you want to compete in this market you have to pick your battles and make your plan.
Currently I am pushing Anthem even though that may come back and bite me.
T65, female, non-smoker, no HH disc, with Western $110, UHC $125, MOO $140, and others in between and up.
What is Anthem's rate? I presume those are G rates.
Or go with UHC, forget it and move on to the next. They now pay "lifetime" renewals for what that's worth.