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One important thing to remember about cold calling is that you should use your "failures" to Build A Database.
That's a good idea that I use. I've never been one to call offering free reports instead of asking for an introduction appointment, but I have made a habit of asking for someone's card after they tell me they are "all set". It's easy to give them a call in the next week and ask for permission to email them over some information they may find helpful. After 6 to 12 months of receiving my drip emails, they should at least know who I am and what I do when I call back.