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I've had a few people reach out to me wanting to know what my "secret sauce" is for cold knocking a list. Well, It's really not rocket surgery, so I figured I would post how I approach a cold door off a list and what I say.
If any body has any feedback...have at it.
When I first started doing FE I couldn't afford leads, so I parked in a neighborhood and cold knocked. Well, after doing it for a while I realized that every 50 doors for me was a sale averaging 600AP.
I then was able to start buying leads. Well, In January I did my own mail drop aside from EFES and I also ordered the mail list that all the mail went to. I started knocking that list just as soon as I got it. I made 5 sales just from knocking the list over a two day period.
I then noticed that if I had a targeted list instead of just cold knocking a neighborhood, my numbers were better.
Now don't get me wrong. I will take a lead over straight cold knocking, but I feel that taking one day a week to straight cold knock will keep me on my toes and have the chance at some extra AP.
Ok, so here is what I do at the door. Now your job on cold knocking a list is to just see if there is any interest. You can not go into overcoming objections at the door if the person has no interest. Your job is to see if there is ANY INTEREST at all. If there is none, move on.
When I go to the door I carry my leads with me. Yea, I know this person did not mail in a lead card. I have my list tucked under my leads held together by a different clip.
I knock on the door and ask for the person by name.
Example: " Hi, Linda!..... I'm Chris. We recently mailed you this card and I wanted to come out and visit with you."
Now at this point you hand the person the card. I know it is not their card because they didn't send one back. But these people get so much mail that it doesn't matter. If the person says that this isn't my name say "I Know, We mailed this card to you but we haven't' gotten yours back yet. DO you have a few minutes?"
Now, if the person doesn't say "this isn't my name on it," Then simply give them a few seconds to read the lead card that you handed them. Once you feel they have had time to read it just simply ask, "Do you have a few minutes?"
You will get some kind of reaction. Your job is not to sell them at the door or give them a ton of info at the door. You're looking for interest. When knocking a list it is a #'s game and you need to stack the odds in the house's favor.
Once you ask them if they have few minutes and they say yes, BOOM, you're into giving your presentation.
I hope this helps. If you need anything just shoot me a PM.
Chris
If any body has any feedback...have at it.
When I first started doing FE I couldn't afford leads, so I parked in a neighborhood and cold knocked. Well, after doing it for a while I realized that every 50 doors for me was a sale averaging 600AP.
I then was able to start buying leads. Well, In January I did my own mail drop aside from EFES and I also ordered the mail list that all the mail went to. I started knocking that list just as soon as I got it. I made 5 sales just from knocking the list over a two day period.
I then noticed that if I had a targeted list instead of just cold knocking a neighborhood, my numbers were better.
Now don't get me wrong. I will take a lead over straight cold knocking, but I feel that taking one day a week to straight cold knock will keep me on my toes and have the chance at some extra AP.
Ok, so here is what I do at the door. Now your job on cold knocking a list is to just see if there is any interest. You can not go into overcoming objections at the door if the person has no interest. Your job is to see if there is ANY INTEREST at all. If there is none, move on.
When I go to the door I carry my leads with me. Yea, I know this person did not mail in a lead card. I have my list tucked under my leads held together by a different clip.
I knock on the door and ask for the person by name.
Example: " Hi, Linda!..... I'm Chris. We recently mailed you this card and I wanted to come out and visit with you."
Now at this point you hand the person the card. I know it is not their card because they didn't send one back. But these people get so much mail that it doesn't matter. If the person says that this isn't my name say "I Know, We mailed this card to you but we haven't' gotten yours back yet. DO you have a few minutes?"
Now, if the person doesn't say "this isn't my name on it," Then simply give them a few seconds to read the lead card that you handed them. Once you feel they have had time to read it just simply ask, "Do you have a few minutes?"
You will get some kind of reaction. Your job is not to sell them at the door or give them a ton of info at the door. You're looking for interest. When knocking a list it is a #'s game and you need to stack the odds in the house's favor.
Once you ask them if they have few minutes and they say yes, BOOM, you're into giving your presentation.
I hope this helps. If you need anything just shoot me a PM.
Chris