Constant Contact newsletter

Constant Contact has an internal email program for keeping up with clients and prospects, including tracking ability.
 
The tracking ability was an eye opener for me. I realized how many people, even clients, just click delete. Only a handful of people click to read the articles, and they are usually the P&C agents and financial advisors I network with. In any event, I think it serves its main purpose well, to keep my name in front of people.
 
My trick with CC is to link to articles - then I not only track how many people open them but also the click through rates.

I link to my blog, as well as specialty sites such as quote engine, international travel, goat porn, dental plans, etc.

Good to know what they are interested in.
 
I link to my blog, as well as specialty sites such as quote engine, international travel, goat porn, dental plans, etc.

Goat porn would get the most clicks, every time.

I used Microsoft BCentral for years because they had no opt in requirements. BCentral went out of business and I was left SOL.

I tried to migrate to Constant Contact and they wanted DOUBLE opt - in which was ridiculous. I am not sure their regular opt in requirements but they are VERY picky on spam, and as you can imagine the amount of people giving a hoot about Insurance is slim, when there is so much goat porn out there to view.
 
Can someone explain the "double opt-in?"

Thanks


Constant Contact will allow you to put any email address you want to in your list. Then they will send out a confirmation email to the client first. They require them to accept the confirmation, before they send your original email to them.

Email Deliverability - Constant Contact

Not a good system to stay in touch with your current clients. :no:
 
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