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PUAR carries a sales load.
I am not sure I would use the word "sales load" as the most accurate terminology. in the case of PUAR, or SPWL for that matter, it isn't as much a "sales" load, it is more of a 1 time mortality expense load to cover the risk the carrier will have to pay out the death benefit of the PUA purchase. I know it ends up meaning the same to the consumer in that it takes an initial amount of their PUA payment as a load.
But would we also then say that the base WL has a 100% sales load if it has no net cash value in the 1st year?
Unlike UL that has both a premium load & COI to cover the mortality risk, it seems to me the load on PUA is the trade off from the owner & carrier for the risk of paying the PUA death benefit