I was a Dave Ramsey ELP for 10 years. I left but am thinking of returning. Unfortunately, I think the cost has gone to $60 per lead ($60!). Not sure, but I think that is the cost per lead. A little background; these are good leads. We closed many of them when we were on. For those who do not know, Dave Ramsey is a HUGE financial guy, giant audience. Good financial advice, good rapport with his audience. He says to go to the ELP and many do. The leads are exlusive and warm. All are personal lines. Most are homeowners with more than one vehicle. Average account size is $3000 annual premium. We used to close 25-30% of what comes in. For those who pay for leads, is this something you would take on? Would you pay $60 for warm exclusive leads?