Well I have no problems selling based on quality vs money savings. It's just a little more of a challenge when Bankers Fidelity can be 12 to 15 bucks less on Plan G in many areas in Iowa.
Luckily that next company to offer price and quality wise is usually MOO.
As far as Iowa goes it's a great place to live and raise a family. I've a Iowa Lifer. I'd like to invite anyone to move here, just don't sell med supps as I don't need the extra competition.
There is a reason BF is cheaper.. They are starting to play the MOO game. They started a new company, Bankers Fidelity Assurance with low ball rates and then raised the rats on the Bankers Fidelity Life Company business. They won't be able to maintain the rates with BFA.