Direct Mail Leads

Feb 12, 2008

  1. HomeService
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    HomeService Guru

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    Some of my best leads were direct reponse mailers, but that was twenty years ago. Any good luck lately with snail-mail, anybody? I am not a fan of telemarketed leads. The "doorhanger" thread got me thinking about this... how many of you folks are having luck with direct mail?
     
  2. James
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    James Guru

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    What is it you are selling?
     
    James, Feb 12, 2008
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  3. Crabcake Johnny
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    Crabcake Johnny Guru

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    My instinct tells me if direct mail worked no one would ever buy a lead.
     
  4. somarco
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    somarco GA Medicare Expert

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    Direct mail seems to still work for the senior market. Can't say that it is effective for other lines.

    One exception is health insurance. Locally, KP & BX do a lot of mailers. Of course they blanket the area on a regular basis.

    So if you want to mail 50,000 pieces at a time . . .
     
    somarco, Feb 12, 2008
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  5. Crabcake Johnny
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    Crabcake Johnny Guru

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    Agreed - we get pummeled with Carefirst mailers so it must work for them. However, I'm a bit short on being able to send out 200,000 mailers.
     
  6. moonlightandmargaritas
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    moonlightandmargaritas Guru

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    I get excellent results from direct mail. It took me some time and experiment, but it has fantastic ROI for me.

    Many, many variables to consider/test/measure.
     
  7. Crabcake Johnny
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    Crabcake Johnny Guru

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    I wonder if it would be an effective tool for a lead-in to telemarketing. Mail out 2,000, wait a few days, follow up with a call:

    "John from ABC agency calling to follow up on the information we sent..."

    I would guess most would say "yeah, I got that." Dunno - never tried it. That only way that would be beneficial to me is if it showed increased results over just calling.
     
  8. moonlightandmargaritas
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    moonlightandmargaritas Guru

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    It does. I don't.
     
  9. Crabcake Johnny
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    Crabcake Johnny Guru

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    Do you mail the same prospects more than once a year?
     
  10. moonlightandmargaritas
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    moonlightandmargaritas Guru

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    I mail to them four times a year. The first of February, May, August and November.
     
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