Direct Mail Leads

[HomeService]

Some of my best leads were direct reponse mailers, but that was twenty years ago. Any good luck lately with snail-mail, anybody? I am not a fan of telemarketed leads. The "doorhanger" thread got me thinking about this... how many of you folks are having luck with direct mail?

 

[James]

Some of my best leads were direct reponse mailers, but that was twenty years ago. Any good luck lately with snail-mail, anybody? I am not a fan of telemarketed leads. The "doorhanger" thread got me thinking about this... how many of you folks are having luck with direct mail?

What is it you are selling?

 

[Crabcake Johnny]

My instinct tells me if direct mail worked no one would ever buy a lead.

 

[somarco]

Direct mail seems to still work for the senior market. Can't say that it is effective for other lines.

One exception is health insurance. Locally, KP & BX do a lot of mailers. Of course they blanket the area on a regular basis.

So if you want to mail 50,000 pieces at a time . . .

 

[Crabcake Johnny]

Agreed - we get pummeled with Carefirst mailers so it must work for them. However, I'm a bit short on being able to send out 200,000 mailers.

 

[moonlightandmargaritas]

I get excellent results from direct mail. It took me some time and experiment, but it has fantastic ROI for me.

Many, many variables to consider/test/measure.

 

[Crabcake Johnny]

I wonder if it would be an effective tool for a lead-in to telemarketing. Mail out 2,000, wait a few days, follow up with a call:

"John from ABC agency calling to follow up on the information we sent..."

I would guess most would say "yeah, I got that." Dunno - never tried it. That only way that would be beneficial to me is if it showed increased results over just calling.

 

[moonlightandmargaritas]

My instinct tells me if direct mail worked no one would ever buy a lead.

It does. I don't.

 

[Crabcake Johnny]

Do you mail the same prospects more than once a year?

 

[moonlightandmargaritas]

Do you mail the same prospects more than once a year?

I mail to them four times a year. The first of February, May, August and November.