Direct Mailer- Using Captive-Inhouse Mailers

Discussion in 'Direct Mail Marketing Forum' started by nugget1tau, Nov 29, 2016.

  1. nugget1tau

    nugget1tau Member

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    Hi All,

    I'm currently with a captive agency (NYL) and they have in house direct marketing called Marketing On Demand where you can send letters and/or postcards to a list of your choice.

    Does anyone have any luck using in house direct marketing programs? I'm sure Northwest and Mass Mutual would have something similar.

    I have access to about 3000 names and I want to send a mailer using the in house program however I have some concerns.

    1. Is it worth doing? Does anyone have experience with in house mailers?
    2. How much replies should I be expecting? 1%/1.5%/0%??

    Any feedback would be greatly appreciated. Thanks.

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