Hello all. New to the forum. I was curious what your thoughts were on direct mail vs email marketing? My boss has put me on a project to find targeted email lists for commercial and life/Medicare suppl and also a company that can send the campaign for us, as we'd prefer not to do it ourselves. We're licensed in 11 states but would start off in Texas, and just wanted your opinion about success rate. From my research it appears email marketing can be daunting and a hassle, and direct mail could produce around a 4% response rate. I'd assume email is much smaller? Am I completely off base here? Thanks.