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Anyone try doing their own direct mail with reply card/envelope for FE versus buying leads. If so, what were/are the results?
Thanks.
Winter
Thanks.
Winter
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Best way is to develop your own mini valpac and pass the expense along to those advertisers.
You get me 1 diabetic supply company, 1 power wheel company, 2 retirement home / assisted living facilities and 8 restaurants @ $499 a piece for 5k mailers direct to targeted homes with fresh data and your card stock mailer will be free.
Ads are 3.6" x 8.5" 2 color one sided. They can get 2 sided for $699.
Ads are mailed in a printed envelope.
We will also call the same data and set appointments for you @ $40 each or just generate and qualify a lead for $25 if you wish.
We just did a mailer for FE and Annuities. The FE produced a 2% return or 100 leads and we make them put a stamp on the card/ The annuity ad only brought in 1.7%. We didn't pay a dime for the leads since we piggy backed. I sold the annuity leads for $50 each.
It works.
Now we're putting together a TV ad for Final Expense. We'll run it in a market and Co-op the expense and the leads. Anyone with a group of reps in a mid market ( 400k people or less ) - get with me.
Winter - just use the system above to do it yourself.
Tom