Do You Ever Wonder Which Marketing Channels Lead Providers Use?

Discussion in 'Insurance Leads' started by SearchLightLeads, Apr 19, 2017.

  1. SearchLightLeads
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    SearchLightLeads Active Member

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    Econsultancy has a great Internet Statistics Compendium that rates marketing channel by return on investment satisfaction.

    Search on google for it with econsultancy channel return on investment and click on images.

    [​IMG]

    Thought some of you may be interested in disintermediation which is where you reduce middle costs by working directly with a source, like a search advertising expert.

    Happy selling!

    Best,

    Dustin
     
    Last edited: Apr 19, 2017
  2. jjw
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    jjw Active Member

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    Hi Dustin,

    Thanks for this info. I looked at this page but how does one determine the source as you suggested??

    Have a nice day,
    John
     
  3. SearchLightLeads
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    SearchLightLeads Active Member

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    Here is a breakdown of the top rated channels (saving the search):

    SEO (Organic Search) 28% Excellent
    Email Marketing 26% Excellent
    Paid Search (PPC) 15% Excellent
    Social Media 11% Excellent
    Mobile Marketing 8% Excellent
    Affiliate Marketing 8% Excellent
    Offline Direct Marketing 6% Excellent
    Online Display Ads 2 % Excellent

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    From what I've seen insurance marketers do better than average with mobile paid search bid adjustments because most consumers would rather speak with an agent who can enroll them by phone rather than try to compare, shop and enroll through the tiny mobile viewport.

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    Here is another marketing channel allocation report, I like how this one breaks out email for acquisition (w/o optin) & for engagement & retention (w/ opt-in)

    [​IMG]

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    The marketing channel source is typically allocated to the last in marketing channel, though beginning or middle sources are often given some weight.

    If you have Google Analytics set up you can see a channel contribution by following this path:

    Acquistion - All Traffic - Channels
     
  4. jdeasy
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    jdeasy Well-Known Member

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    I don't care what they use to get the leads.

    I care that they get the leads.
     
  5. NSRH
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    NSRH Well-Known Member

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    You've obviously worked very little leads outside of direct mail.

    Although direct mail is categorized on here, it accounts for very little in the total volume of leads generated in our industry. Including final expense.

    Agents working outside of the DM bubble are very interested in how their leads are generated. Much like how many DM agents prefer not to work the Free Wal-Mart gift card DM leads.
     
  6. jdeasy
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    jdeasy Well-Known Member

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    Well good for you that you care. I wasn't speaking for anyone else. I don't care. But I'm not a crook either that's looking to scam agents on leads.

    You would be that guy.
     
  7. rousemark
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    rousemark Well-Known Member

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    If I buy leads and find them to be good quality why would I care how the lead company generated them?
     
  8. NSRH
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    NSRH Well-Known Member

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    Assuming they were good leads, I would agree with you.

    But before I bought, Id like to look at the marketing peice. In essence, I would care how they were generated.

    Also in a call center, compliance is an issue, regardless of lead quality, so I always look at the ad pieces.

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    Great counter argument.
     
    Last edited: Apr 25, 2017
  9. todd02
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    todd02 Well-Known Member

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    Most of the leads are typically resold from other agrrigators and packaged to be unique.
     
  10. SearchLightLeads
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    If you are happy with the status quo, then I am happy for you.

    For those looking to improve their closing rates, I'm inspired by your interest to find out more about your next potential customer.

    Data will let you see around walls and know the intent of your customer before you even speak to them.

    When you understand the intent of your customer you can make more money by turning a good lead conversion rate into a great or even legendary conversion rate.
     

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