Dual Eligible Direct Mail

Discussion in 'Direct Mail Marketing Forum' started by agentjhc, Mar 24, 2017.

  1. agentjhc
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    agentjhc Well-Known Member

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    What age parameters are typical when targeting full dual eligible individuals? I know the income range.
     
    Last edited: Mar 26, 2017
  2. bouckville
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    bouckville Member

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    Twenty to 85.

    Medicare can be on a toddler or senior,
    Same for MediCAID.

    Duals comprise 10% of my renewals,
    typically aged 35-75.

    Good luck.
     
  3. agentjhc
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    agentjhc Well-Known Member

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    Yeah... I didn't know if there was a "sweet spot" or not. I have a variety of ages on SNP, seems most are over 40. Didn't know if that was just happenstance or the older more likely to be motivated by the extra benefits.
     

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