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I'm never 100% sure when it comes to CMS and their crazy rules, but I am 100% certain that you can send unsolicited emails for Medicare sales, as long as recipients have an opt-out from future emails. It was one of the questions on the 2021 AHIP.Medicare Advantage: Understand that the prohibited activity of cold calling also applies to emails and texting.
You would be in violation of CMS marketing guidelines if you purchased and marketed to an email list without their PRIOR consent.
Medicare Advantage: Understand that the prohibited activity of cold calling also applies to emails and texting.
You would be in violation of CMS marketing guidelines if you purchased and marketed to an email list without their PRIOR consent.
I'm never 100% sure when it comes to CMS and their crazy rules, but I am 100% certain that you can send unsolicited emails for Medicare sales, as long as recipients have an opt-out from future emails. It was one of the questions on the 2021 AHIP.
Anyone have any feedback on purchasing email lists for MAPD marketing? Looks like you get big bulk emails for seniors around 0.27 a pop. Cheaper than a stamp, and can reuse.
Anyone have feedback with doing this? Curious about ROI, spam issues, etc.
Thanks!