Employer-owned Life a Market Ripe for Producers?

Brian Anderson

Executive Editor
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In a new article (link below), author Andrew Gordon – a senior case design specialist at First American Insurance Underwriters – talks about why he thinks employer-owned life insurance for execs and key personnel is right now a ripe market for producers.

He says it is “selling-friendly” with fast underwriting and features Guaranteed Issue and Simplified Issue products that are ideal for smaller firms.

If you are experiencing success in this market or are considering diving in, please give it a read and chime in with your thoughts and comments.

Insurance Forums | Employer-owned coverage: A long-ignored market with great potential
 
Great article!

How does a "newbie" to the industry who has just completed licensing get their foot in the door or is this a suggested avenue for more seasoned producers?

Thanks for your time!
 
I'm not convinced this is a good market for a new person as the most important aspect of getting off the ground is having a large market that you can offer your services to quickly and effectively.

However, that doesn't mean you can't grow into it. Ed Morrow recommends easing into it by doing one business planning case per quarter and slowly transitioning your prospecting efforts.

https://www.youtube.com/watch?v=0NTw369Eo1A
 
I am working on my first 162 bonus plan right now, family owned business, daughter will be taking over business later on.
I think it may be easier to start off with family owned businesses imo, even though 162's are employee owned.
I think scagent's the best to talk on this subject, or maybe Bntrs..
 

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