The first time I saw a food court I knew this concept would never work. McDonalds next to Wok 'n Roll next to Mrs. Field's Cookies. Why would you want to compete against other food vendors in the same arena? And what's with Valpak? Everytime it arrives in the mail I go through looking for deals on pizza. There is always a Pizza Hut AND a Domino's coupon as well as a few other non-franchise pizza places. Must be half a dozen landscape, carpet cleaning and gutter/siding folks advertising as well. Each with their own unique offer. Get $300 off guttering by mentioning this ad while another promises free gutters with every siding job. So why should shared leads be any different? Each agent has to compete in an open market any way. There is no such thing as an exclusive lead (except possibly for referrals). Even if you go knocking on doors or telemarketing, all you have done is create an interest (or happened upon somene who was already looking). Either way the chances are slim you will have total control over where your prospect's eyeballs go. Every once in a while I run across a book on marketing that really resonates with me. Dan Kennedy is well know in the advertising copyright business. No B.S. Direct Marketing is my latest. I am only 30 pages or so into it and already he has convinced me to order another book, The Ultimate Marketing Plan. So the next time you are in a food court (even if you are just passing through), or when Valpak or the Sunday paper (with all those sales circular's) arrives, study the situation and think about what differentiates one offer from another. Marketing psychology is so fascinating to me.