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Search engines can penalize our sites, or at least fail to give them full benefit, for duplicate content.
Sometimes what search engines perceive as duplicate content isn't the same content on more than one page. It is content on one page that can be reached by more than one URL.
All of the URLs below will reach the same page:
Google is getting smarter and more powerful every day. They are probably making fewer and fewer mistakes as each hour passes. However even today sometimes Google and the other search engines need help.
Backlinks are votes.
If half of John F. Kennedy's votes went to "John Kennedy" and the half went to "JFK" and no one consolidated the votes, Nixon would have won in 1960.
The code that fixes this problem can be found on this blog post about the canonical url tag
Sometimes what search engines perceive as duplicate content isn't the same content on more than one page. It is content on one page that can be reached by more than one URL.
All of the URLs below will reach the same page:
- https://best-health-insurance-quote.com/index.htm
- https://best-health-insurance-quote.com/
- https://www.best-health-insurance-quote.com/index.htm
Google is getting smarter and more powerful every day. They are probably making fewer and fewer mistakes as each hour passes. However even today sometimes Google and the other search engines need help.
Backlinks are votes.
If half of John F. Kennedy's votes went to "John Kennedy" and the half went to "JFK" and no one consolidated the votes, Nixon would have won in 1960.
The code that fixes this problem can be found on this blog post about the canonical url tag