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I spoke with them about it over a year ago. At that time my impression was they were trying to do it "cheaply" and not invest enough in the GA. If you want to build then you have to understand you are competing against NYL, MML, NWL, etc for newbie agents. Therefore things like office locale, staff, infrastructure, etc matters and needs to be at least at the level of the competition. That cost $$$.
I understand they have sweetened the pot since then but I think they cap out around $150k as far as GA investment. That ain't enough. By comparison, other insurers were quite willing to invest $400-500,000 in a start up GA. FWIW.