Goldenrule rolled out the highest deductibles and coinsurance offerings to date. $12,500 deductibles with 70/30 coinsurance for another $10,000 of risk. Looking forward to seeing these low ball prices. Why go this route when it's a short term band aid for 2013, before these plans blow up in 14'? Maybe a move toward market share gathering and buying the client to build a relationship when the exchanges launch? You would also think underwriting will ease up a bit to not piss anyone off now, and still be on the clients' radar come 14' exchange redux.
https://www.uhone.com/filehandler.ashx?filename=41139-G201212.pdf
https://www.uhone.com/filehandler.ashx?filename=41139-G201212.pdf