Good SEO Article

YouGotMyMoney

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Stop Trying to Rank for Keywords! Use the Dandelion Theory Instead | The Daily Egg

Great Article..

Lot's of good points, 1) Search Volume for kws are inflated because everyone is checking their rank position, which I have ran into multiple times thinking you should see x amount of impressions for a given kw, since in reality it's quite a bit lower.

2) You will get more traffic from long tails than head terms, sure it's nice to see yourself rank for terms like cheap health insurance, car insurance rates, medicare supplements , example one of my medicare sites got like 480 search visitors from around 230 different keywords this year.

3) It's def easier to rank page 1 for 100 terms that get about 10-50 searches a month than it is to rank page 1 for a competitive terms that get's 1k-5k monthly searches.
 
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