www.helpareporter.com So, I want to highly suggest using this for your website. As we all know, Google loves content. However, one of the top 3 ranking standards is backlinks. HARO is a service that's free that connects Reporters and experts. They send you an e-mail 3x a day and you respond to the articles you think are relevant to you. I focus of health and life insurance, small business owners, and sales professional articles. I've probably responded to 10 requests total, I've gotten two backlinks, both from 60+ da sites. For us, that means all things being equal our content ranks higher and brings in more traffic over time. More traffic equals more leads, obvs.