Horse Market

Nov 1, 2007

  1. MJ1
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    MJ1 New Member

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    Horse Market- This is a untapped market, I find that the average policy premium for auto and home is about $1000.00 more and I get the opportunity to up sell other coverages. I get good referrals from this market. I have also been invited to speak at horse club meetings. To access this market I set up a table at different horse events in my area, I am also going to start setting up a table at different feed stores on Saturdays. I am trying to start a direct mail campaign.

    Coverage you can sell to the horse market:
    Livestock Liability
    Medical/surgery
    Mortality
    Business- stable, riding lessons, trail riding clubs

    Anybody else have imput on this market
     
    MJ1, Nov 1, 2007
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  2. The New Guy
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    The New Guy Guru

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    I didn't know horses could read. :goofy:

    Yet another niche market that you could do well with. I use to sell gift merchandise at horse expos, and met some of the nicest people. I also found that many horse owners tend to be self-employed, at least the ones with the $25,000 plus horses.

    I helped a friend of mine re-locate to Ocala Florida once, and had the pleasure of driving two of their racing horses in my trailer. One was worth $200,000, and the other was $300,000. Talk about being nervous behind the wheel. They bought into this 60 acre operation with a common track and boarding facility in the middle, shared by three other owners. Each owner had 5 acres to build on. The horses lived a better life than I did.


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  3. MJ1
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    MJ1 New Member

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    Other horse market ideas

    -Put logo with number on the side of Ferrier's truck's (these are guys who travel from horse owner to horse owner, shoeing their horses)
    -Sponsor riding clubs
    -put sign at riding and event arena's
    -Newsletter to horse owners
    -Advertise in riding clubs newsletter
    -Attend horse sales
    -Give Insurance semianars to local horse clubs, and equine college programs.
     
    MJ1, Nov 1, 2007
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  4. MJ1
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    Economic Impact of the Horse Industry on the U.S. Economy-
    $112.1 Billion
    Number of Americans Involved in the Horse Industry-
    7.1 million
    Number of Full-Time Jobs Provided by the Horse Industry-
    1.4 million
    Number of Horses
    6.9 million
    Total Taxes Paid
    $1.9 Billion

    Horse Industry Statistics
    http://www.horsecouncil.org/ahcstats.html
     
    Last edited: Nov 1, 2007
    MJ1, Nov 1, 2007
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  5. MJ1
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    Had my first day at a feed store, went well, I set up a table with some promotional material. I set two appts. and got three leads for other products. Not too bad for about six hours of table time. In my opinion!
    BTW, I also look over their bulletin board for business cards of horse businesses in the area. I then add these to my ACT database to compile for a mailing campaign.
     
    MJ1, Nov 3, 2007
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  6. 2112Greg
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    2112Greg Guru

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    Wow, now there is something I've never even knew existed!

    Living in the middle of Texas, I just might have to look more into this...thanks for the idea!
     
  7. Stylesdad
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    Stylesdad New Member

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    Coverage you can sell to the horse market:
    Livestock Liability
    Medical/surgery
    Mortality
    Business- stable, riding lessons, trail riding clubs

    I am new to the forum. Could someone help me understand the horse market. I am just getting my P&C now. What are you selling this niche exactly? Is the insurance on the animals at all or is this medical/surgery and mortality on the horse owners.

    I feel like a fool for having to ask this question. I am sorry for sounding ignorant

    thank you
     
  8. STIBROKER
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    STIBROKER Like My post and enter the DRAWING,,,, Moderator

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    I grew up in the horse market i.e redneck market (El Campo Texas)...they are just like anyone else....they believe in insurance or they don't......
     
  9. MIBizInsurance
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    MIBizInsurance Guru

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    El Campo hey, some great youth baseball teams down there.

    El Campo 14u LL team came up here to Taylor, MI and won the world series.
     
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