I am an independent agent and as many of you I am affiliated with many different companies on the life, annuity and P&C side. The issue I run into is I don’t want to seem “small” to my clients and prospects. An agent from NY Life, Mass, Etc use their main company as the brand which can help or hurt them but they have a corporation. How or what does everyone do to stand apart? Do you use your name “John Smith Insurance Planning” or do you have a DBA? From my understanding you can use your name without having to register it with the DOBI but I have kicked around creating a DBA but then I feel I lose myself. Any suggestions?