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Here is my philosophy on permanent insurance:
1. First question, how much coverage would it take to keep your family living in "their world?"
2. Second question, "how long do you see wanting the coverage?" "Do you plan on passing money on or do you want to die using every last dime?" Most people don't know or their naive. I had two people last week apply for term coverage, one was 65, one was 60. One won't get coverage, the other will be rated. They can't afford the coverage level they desire. I am a fan of keeping the options open. If they had permanent coverage, they can always surrender the policy for the cash value or continue on at an affordable premium.
3. I have a few rules before I will sell a sizeable permanent policy:
-always cover the entire need first, if that's term, that's fine
-I will sell people up to around $100,000 or less of permanent coverage unless they have their roth IRA contribution maxed out and they're fully taking advantage of matching contributions at work (as both apply)
After they take care of the bases, we can look at converting more term to permanent. If they don't care about passing money on or they have a defined time period for the need, I won't hesitate to sell all term. I don't sell the cash value as an investment, I sell it as keeping their options open.
1. First question, how much coverage would it take to keep your family living in "their world?"
2. Second question, "how long do you see wanting the coverage?" "Do you plan on passing money on or do you want to die using every last dime?" Most people don't know or their naive. I had two people last week apply for term coverage, one was 65, one was 60. One won't get coverage, the other will be rated. They can't afford the coverage level they desire. I am a fan of keeping the options open. If they had permanent coverage, they can always surrender the policy for the cash value or continue on at an affordable premium.
3. I have a few rules before I will sell a sizeable permanent policy:
-always cover the entire need first, if that's term, that's fine
-I will sell people up to around $100,000 or less of permanent coverage unless they have their roth IRA contribution maxed out and they're fully taking advantage of matching contributions at work (as both apply)
After they take care of the bases, we can look at converting more term to permanent. If they don't care about passing money on or they have a defined time period for the need, I won't hesitate to sell all term. I don't sell the cash value as an investment, I sell it as keeping their options open.