INN: Why the Middle Market Loves IUL

IUL sales are still on a roll as middle-market consumers really seem to love the “opportunity for steady growth while protecting their principle from market volatility” story. This from LIMRA’s U.S. Individual Life Insurance Sales report:

Indexed universal life (IUL) premium improved 14% in the second quarter 2014, resulting in a 13% increase in the first half of 2014. Almost three-fourths of IUL carriers reported increased sales compared with the first half of 2013. IUL represented 42% of total UL premium, and 17% of overall individual life premium in the second quarter.
 
IUL sales are still on a roll as middle-market consumers really seem to love the “opportunity for steady growth while protecting their principle from market volatility” story. This from LIMRA’s U.S. Individual Life Insurance Sales report:

Indexed universal life (IUL) premium improved 14% in the second quarter 2014, resulting in a 13% increase in the first half of 2014. Almost three-fourths of IUL carriers reported increased sales compared with the first half of 2013. IUL represented 42% of total UL premium, and 17% of overall individual life premium in the second quarter.

Principle is a rule, a law or a general truth. Did you mean principal?
 
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