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The new Harris Poll EquiTrend Study consumer ranking of insurance brands has Guardian as No. 1 life insurance brand, BCBS as top health insurance brand, and AAA Auto & Home Insurance as top P&C brand.
The poll also talks about how Millennials are showing an increased interest in insurance as they mature.
"As the first group of Millennials entered the workforce, insurance, specifically life and home, was often thought of as a luxury. Now, a bit older and entering new life stages, Millennials have more to protect and realize that employer-supplied insurance may not be enough. Leading insurance companies have taken note; several companies have adapted their marketing campaigns to cater to this important Millennial customer."
Much more context about the rankings at the link below.
Life Insurance Brand of the Year
1. Guardian Life Insurance
2. State Farm Life Insurance
3. USAA Life Insurance
4. AAA Life Insurance
5. New York Life Insurance Company
6. MetLife Life Insurance
7. Northwestern Mutual Life Insurance
Health Insurance Brand of the Year
1. Blue Cross and Blue Shield
2. Health Net
3. Amerigroup
4. Anthem
5. UnitedHealthcare
Property & Casualty Insurance Brand of the Year
1. AAA Auto & Home Insurance
2. USAA Auto & Home Insurance
3. State Farm Auto & Home Insurance
4. American Family Auto & Home Insurance
5. Farmers Auto & Home Insurance
6. The Hartford Auto & Home Insurance
Insurance Forums | Insurance no longer a luxury: Millennials' changing life stage needs elevate brands in 2017 Harris Poll
The poll also talks about how Millennials are showing an increased interest in insurance as they mature.
"As the first group of Millennials entered the workforce, insurance, specifically life and home, was often thought of as a luxury. Now, a bit older and entering new life stages, Millennials have more to protect and realize that employer-supplied insurance may not be enough. Leading insurance companies have taken note; several companies have adapted their marketing campaigns to cater to this important Millennial customer."
Much more context about the rankings at the link below.
Life Insurance Brand of the Year
1. Guardian Life Insurance
2. State Farm Life Insurance
3. USAA Life Insurance
4. AAA Life Insurance
5. New York Life Insurance Company
6. MetLife Life Insurance
7. Northwestern Mutual Life Insurance
Health Insurance Brand of the Year
1. Blue Cross and Blue Shield
2. Health Net
3. Amerigroup
4. Anthem
5. UnitedHealthcare
Property & Casualty Insurance Brand of the Year
1. AAA Auto & Home Insurance
2. USAA Auto & Home Insurance
3. State Farm Auto & Home Insurance
4. American Family Auto & Home Insurance
5. Farmers Auto & Home Insurance
6. The Hartford Auto & Home Insurance
Insurance Forums | Insurance no longer a luxury: Millennials' changing life stage needs elevate brands in 2017 Harris Poll
