Insurance Agent Directories - Are They Worth It?

Aug 8, 2008

  1. RayGroupInsurance
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    RayGroupInsurance Super Genius

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    I have been looking online for more places to advertise and have recently come across some insurance agent directories. Many of them are very inexpensive $45-125/year. Do any of you use them? Have you made a return on your money? How many calls or leads do you get from it each month?

    Thanks
     
  2. RayGroupInsurance
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    RayGroupInsurance Super Genius

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  3. CHUMPS FROM OXFORD
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    CHUMPS FROM OXFORD Guru

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    There are many many free directories out there (not necessarily insurance agent, though).
     
  4. TXINSURANCE
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    TXINSURANCE Guru

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    When you need insurance do you go to a directory?

    This should answer your question.

    There are some variations like those that actually have leads and traffic - but it is rare.
     
  5. RayGroupInsurance
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    RayGroupInsurance Super Genius

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    I don't go straight to a directory, but I do go to Google when I am shopping for something. Some of these directories show up on page 1 under the organic listings. My site is not there yet so for the price it seems like it might be worth it. At $80/year I only need to sell 1 policy and this pays for itself. I would imagine I'm going to get a few phone calls from this if it is showing up on page 1.

    I guess I was also wondering about SEO, this could be another link to my site from a very relevant site. Am I totally wrong in assuming this would help my sites ranking.
     
  6. Guest
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    Guest Guest

    It should help SEO by providing a backlink. However you may also get more spam type emails also.
     
    Guest, Aug 11, 2008
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  7. djs
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    djs Super Moderator Moderator

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    If you are going to do it for SEO, make sure you understand the page rank of the page that will be linking to you.

    Also, from time to time, the search engines will penalize you if you have directory style links from paid sites. This used to be the way everyone got their site rated decently (long time ago) and then the algorithms were changed, paid directory sites identified, etc. Into the toilet went a lot of SEO work.

    Backlinks are almost always good, but, sometimes it isn't. Be careful. And before you ask, when I used to do some SEO work, there was no good way to know other than having a good feel for the referring site. If it's sleazy, it wouldn't count for you.

    Dan
     
    djs, Aug 11, 2008
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  8. Alston
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    Alston Guru

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    Re: Let me clarify that

    They seem to be overpriced if you are going to use them for SEO. If they actually bring you viable prospects they might be worth it. I can't comment on their ability to do that.

    However, the web design and programming of those sites will keep them from adding any significant value to your website from an SEO perspective. You can get much better links for the same money.
     
    Last edited: Aug 13, 2008
    Alston, Aug 13, 2008
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  9. dmiller90
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    dmiller90 Guru

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    I can prove that Theory wrong, Bad Myth of the SEO
     
  10. dmiller90
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    dmiller90 Guru

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    Re: Let me clarify that

    I have noticed that you only have around 130 backlinks to your site? Maybe it works in a small state, but 130 links would not even be on the radar in most states with competive search terms.

    For example: Keyword Search: Florida health Insurance
    #1 Google Organic
    Florida Health Insurance, Florida Group Health Insurance, FREE LIVE Florida Health Insurance Quotes
    Backlinks:
    #1 Spot======1,129
    #2 Spot=======341
    #3 Spot=======329

    I wonder if Backlinks have anything to do with ranking high in Google? Google has disregarded paid link strategies. You cant buy your way into the Search Engines

    Good Keyword Title--(not keywords, does not have a bearing with google) or most SE
    Meta Description (very important)
    Content---King
    Backlinks--King
     
    Last edited: Aug 14, 2008
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