Interested in approaching and working with CPAs but dont know where to begin. Can anyone help?

[KazeTBW]

As a life licensed only agent what type of problems can I help a CPA solve? I have seen several companies saying how powerful a CPA partnership can be but Im just not sure where to begin. Can anyone offer some help or suggestions. Thanks

 

[DHK]

I think you'll get a lot out of this article:

Why Cpas Love Life Agents

This article came to mind as well:
The great divide: To get licensed or not | ThinkAdvisor

 

[Tahoe Ray]

Value prop + knocking on doors. I work with 1 CPA and a handful of RIAs. All of those relationships were forged through networking, referrals, and showing them what I can do to increase their revenue without jeopardizing their relationships.

 

[producer1]

Tahoe Ray, what do you bring to the CPA to increase their revenue without jeopardizing their relationships?

 

[Tahoe Ray]

Tahoe Ray, what do you bring to the CPA to increase their revenue without jeopardizing their relationships?

Nothing special. Just acting as an order taker for life and DI needs.

I provide education on areas where they may not be competent.

Specifically, I game plan the needs with the professional and go from there. If there is a preconceived notion about a product, I don't debate.

I'm just there to execute the plan.

 

[producer1]

So how many referrals have you had from the CPA for insurance needs for his/her clients? By the way, who are your targeted clientele? Individuals, businesses, business owners ..?

 

[Tahoe Ray]

So how many referrals have you had from the CPA for insurance needs for his/her clients? By the way, who are your targeted clientele? Individuals, businesses, business owners ..?

It's not a lot because the CPAs do taxes and aren't focused on insurance. That's why the more COIs you can work with, the better. I just want to be top of mind when it falls in their lap. P&C agents, financial advisors, etc. are all good possible relationships.

My personal production is almost exclusively disability insurance so I work with a lot of business owners/self-employed folks.

 

[dokwaar]

Let me start by saying I have relationships with 2 CPA's and enrolled agent and another financial advisor. I am also licensed for securities and provide both commission based and advisory services. These relationships keep me very busy and it has truly helped shaped the book of business I have.

You should at least consider getting you 65 license and work as or with an RIA. There are a few insurance FMO's that help their life agents/brokers get 65 licensed to provide advisory business. It very different than selling commission based annuities or mutual funds. I even know an agency that can help you, they have an RIA, insurance brokerage, and securities B/D each a separate entity