Interesting read...

Oct 11, 2018

  1. Jack Charles
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    Jack Charles New Member

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  2. LEADOMETER
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    LEADOMETER New Member

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    I totally disagree with the article. I've spent hundreds on FB advertising and the CTR is horrible. Most people on Facebook are not in a buying mood, they're there to get the latest gossip. I've found the best leads come from the top search engines or affiliate marketing companies. You want traffic coming in from people actively looking for your product!
     
  3. Markthebroker
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    Markthebroker Guru

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    You are saying that marketing financial products to people when they are watching cat videos and posting birthday photos does not produce good leads?

    Shocking.
     
  4. rousemark
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    rousemark Still Here!

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    I guess those agents that are having good success with Facebook leads are just out of luck because it can't be done profitably?..:skeptical:
     
  5. Tahoe Ray
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    Tahoe Ray Guru

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    To your point, organic is always king but this is not even close to a big enough sample size to make this determination.

    Cost per lead and app out % are very reasonable for a lot of agents, depending on the product that they're soliciting.
     
  6. LEADOMETER
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    LEADOMETER New Member

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    Exactly. The author of the Linkedin article we are discussing (original post) made this claim:

    "There are many different forms of traffic, however Facebook advertising is the number one way to generate new business. It completely obliterates all other forms of PPC advertising in terms of performance and is the cheapest form of advertising available (yes - that includes cold calling, TV, Radio, Flyers etc)"

    Sorry, but that just hasn't been my experience.
     
  7. myinsurebiz
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    myinsurebiz Guru

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    Bullchit . . .

    I ran a simple targeted FB Ad campaign Wednesday 5pm till 9pm and then 9am to 1pm yesterday for ACA.

    18 new Members @ $15 pmpm for a total ad spend of $100. $3240 annualized commission for $100 spend.

    Many FE groups are killing FB Leads . . .

    You must be really bad at FB Lead copy / creation.
     
  8. Markthebroker
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    Markthebroker Guru

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    I write strictly commercial insurance. Will I have good results marketing to someone watching cat videos and posting birthday pictures? Probably not. What about someone selling top tier health insurance? Probably no. Whole life policies? Maybe.

    Would someone selling FE or cheap auto insurance? Probably yes. It has to speak well to the audience.
     
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