Internet Leads - Do you filter?

Apr 9, 2008

  1. Jeff
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    Jeff Expert

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    I'm looking into trying internet leads again. Haven't used them in about a year. Was using unfiltered and had decent success.

    So I was wondering what do other agents do with filters?
    Which filters are the best to use?
    Are they a waste of money in the big picture when calculating total roi?

    Any thoughts?
     
    Jeff, Apr 9, 2008
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  2. The Rabbi
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    The Rabbi Guru

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    If you can serve everyone, you don't need filters. I filter for insurables and over late 20s. My time is too valuable.
     
  3. Chkndinner14
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    Chkndinner14 Super Genius

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    Depends on your organization.

    If you are a one man shop, I would use filters. Why not try to get the best leads possible for your time.

    If you are a large multi-person agency that pounds the phones and need a lot of volume, open it up.

    When I use shared leads, I filter in this order.

    Geography
    Currently Insured
    Age
    Uninsurable.

    Not all lead sources charge for filters.
     
  4. Crabcake Johnny
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    Crabcake Johnny Guru

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    Can you get paid to write GI plans? BX? State pool? For MD I get paid $100 to write GI coverage so I'll take everyone.
     
  5. CHUMPS FROM OXFORD
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    CHUMPS FROM OXFORD Guru

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    It is possible, by adding filters, and spending approximately 20% more in lead price, you will increase your ROI. And as a bonus, you will spend less time doing it.
     
  6. somarco
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    somarco That Medicare Expert Guy

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    I filter quite heavily. Don't have time to waste tracking down folks (especially when 70% of them never answer their phone) who don't meet my criteria.

    Age 25 - 60 (dont want them too young or too old)
    Filter for health conditions (uninsurables).
    Currently pregnant
    Not currently insured, don't want them.

    This weeds out a lot.

    I can also filter for self employed, previously declined or rated or DUI in past 5 years . . . but I don't.
     
    somarco, Apr 9, 2008
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  7. Expat
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    Expat Guru

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    This is the best argument for applying filters. Save money, save time.
     
    Expat, Apr 9, 2008
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  8. schealthagent
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    schealthagent Super Genius

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    You mean people actually admit to declineable conditions on the questionnaire?
     
  9. CHUMPS FROM OXFORD
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    CHUMPS FROM OXFORD Guru

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    Yes. And of course...sometimes they don't believe that it is a declinable condition.
     
  10. moonlightandmargaritas
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    moonlightandmargaritas Guru

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    "My health is great. Since I beat that cancer last year, I feel like a million bucks!"
     
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