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At one time I sold term insurance nationwide. Back then you could buy a true exclusive lead at a decent price. You wouldn't think a 65 year old farmer in Montana would buy a $5M policy from an agent in FL that he never met, but he did. Sold many large premium cases.
Now you can't get a decent lead so I don't target that market. Still work my book and sell quite a few. Placed a $30,000AP in February. Had a contractor with a $500,000 policy call me yesterday about converting. One client wants to sell his policy so I am getting offers. Always money to be made, but no renewals.
Thanks for your insight. Currently, I run a Medicare Insurance website which the main source of leads for me. I'm thinking of doing a side project for an "in case of emergency, break glass" in case Medicare implodes (not likely, but who knows.)
I definitely think I can get the traffic for leads, I'm more concerned if the value is there for me off of just term. I'd be focusing on higher risk hobbies.